Senior Software Engineer
Hi, I'm Frank Costoya.
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Full-stack engineer with nearly a decade of experience shipping enterprise platforms, headless architectures, and cloud-native applications. Currently engineering at HUB International.
Tech Stack
Full-Stack Development
Cloud & Infrastructure
DevOps & Observability
AI & Machine Learning
Data & Streaming
Platforms & CMS
What People Say
Chief Executive Officer, Partner at Imarc
“Frankie joined Imarc about four years ago and immediately stood out not just for his technical acumen but also for his adaptability and can do attitude. As CEO I've been impressed a hundred times over with Frankie's willingness to jump into any problem and his ability to come out the other side with and excellent, if not perfect result. As one of our lead Sitecore engineers, Frankie was responsible for the successful management of one of our largest clients, not just on the implementation side, but as a key consultant. I can't recommend Frankie enough for your organization - there isn't a single role he wouldn't be successful in.”
Chief Revenue Officer, Partner at Imarc
“Working with Frankie has been incredible. He is a very smart and talented developer, and the quality of his code is impeccable. Frankie is more than a developer, though; he is also a business strategist and can understand how his work can directly impact a client's business objectives. He can easily translate technical nuances to a non-technical person and clients love him. He is a unicorn for sure! Frankie would be an incredible addition to any team.”
Director of Engineering at Imarc
“Frankie is an incredible and talented senior engineer. He has an excellent understanding of the entire stack and is always up for facing a new challenge or technology. He also has a very impressive set of soft skills and is a great communicator. He quickly and naturally establishes productive working relationships with both coworkers and clients. Working with Frankie is a real pleasure.”
Latest Posts

Migrating from React to Next.js in a Sitecore World: Overcoming the Component Factory Hurdle
Migrating a React-based Sitecore application to Next.js can unlock powerful server-side rendering and modern performance benefits—but it also presents unique challenges. In this post, we dive into how Sitecore’s default component factory generation can unintentionally inflate your rendering list, turning each subcomponent into a standalone element. You’ll learn why this happens and how to implement a custom script that respects your existing folder structure. By doing so, you can keep your code organized, prevent confusion in Sitecore, and ensure a seamless editorial experience.

Pros and Cons of Using AI for Testing: A Developer's Journey with CenariusCMS
In this article, we explore how AI assisted in writing tests for his Go-based CMS project, CenariusCMS. While AI isn’t flawless, it helped speed up the testing process and uncovered edge cases that hadn't been considered. The article delves into the benefits and challenges of using AI for testing, highlighting its ability to assist without replacing human intuition.

Engineering spotlight: Building a headless WordPress site
Learn why our development team chose to build a headless WordPress demo site as well as the technical ins and outs of how it came to life.